First impressions mean everything and in our competitive and fast-paced world, we do not often get a second chance to make an impression on a potential business partner or contact. A first meeting typically occurs at industry and networking events, times when it is crucial to have a quality business card on hand. Here are three ways that having a card can help you walk away successfully:
1. Aesthetic Appeal
When handing out businesses cards, the more attractive and creative designs will most likely get the follow up. Think about it this way, if there is a pile of cards that someone needs to go through, which will they select? It will most likely be the card that stands above the others.
In addition to this, cards that are aesthetically appealing are also more likely to serve as conversation starters. This is a great way to strike up a discussion with your new acquaintance about a certain aspect of business.
If a company invests in quality business cards, they are also investing in their employees and resources. This has an extremely positive first impression on peers and potential partners. They know that if they are going to do business with you, it will be worth the investment.
A quality business card should have all of your contact information and important company contact material including website and social media links. This allows contacts to visit these destinations and see your expertise and background. Being knowledgeable leads to a positive first impression because people are more likely to trust your feedback since they know it is coming from a reputable source.
Business cards are the one aspect of your marketing material that should not be taken lightly. In order to win a positive first impression and be successful at networking events, quality counts, and that is the bottom line.
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