Building a brand is everything, in today’s business environment and this effort requires time and consistency in order to achieve the best results. One of the best ways to build a brand is with business cards.
Business cards are a creative way to share contact information and to showcase who you are and why your services are unique in comparison to your competitors. Almost all professionals have a handy pack of business cards present when building their brand at industry events, but how do you make cards that stand out against the others? When it comes to business cards there is no ‘one size fits all’ approach. For example, graphic designers have a far different brand to build than accountants or real estate agents. Therefore, the business cards of graphic designers should be far different from those of accountants or agents.
So Where Do We Begin?
The design and communications industry is known for having some of the most innovative business professionals around to spawn the next big idea. This particular industry is focused on connection, creativity and products that are aesthetically appealing. Crafting a business card that matches this theme is crucial. When pondering what to feature on one of these business cards, it is essential to consider font, color and spacing.
In comparison to the design and communications industry, the professional services industry with individuals such as accountants or lawyers often times requires a more subtle business card to get the job done. For this industry, individuals often stick with dark colors such as grey or black against a neutral background. However, there are instances where color and design play a role with these cards as pictured below.
For those who work in the service industry, it is recommended that elements such as the shape of the card should be considered when crafting the perfect design. If you are a stylist, use scissors or a hairdryer as the shape for your card. If you are a clown include pictures of balloons and use bright colors, and if you are a party planner make your cards in the shape of invitations.
Think of business cards like a cover letter. This is your window to show personality and create a lasting impression on the contact that matters most. The more business cards you hand out, the more potential clients, partners and industry contacts will be aware of your services and, more importantly, your brand.
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