Turn Your
Business Card
Into Business



Author
Reno Lovison

148 Pages 8.5 x 5.5 Trade Paperback

July 2014 Meetup at the Roots Room | Discussion Topic “Health & Wellness Related to Business”

At this month’s Business Card to Business Networking Meetup Group we discussed the importance of heath, wellness and well being as it relates to business and entrepreneurs. The topic sparked a lively discussion in which everyone participated. Reno Lovison is the host and group organizer.  Judy Sachs of World Wide Wellness kicked off the discussion and provided coffee and tea.

The group meets from 6PM to 8PM the last Tuesday of every month at the Roots Room, an artist development center near Foster and Kimball on Chicago’s northside. It is conveniently located between North Park College  and North Eastern Illinois University. Public transportation is available by bus on Foster Avenue and Kimball or via the Brown Line Kimball stop. If you are interested to join us please register and RSVP at http://meetup.com/businesscardtobusiness.

We  have open networking at the beginning and end of the meeting before and after the general discussion during which attendees are invited to say who they are, what they do and contribute to the discussion topic. This format insures that every one is heard and members get to know each other better which forges stronger alliances and deeper connections. Here is a 10 minute edited video highlights from this month’s meeting.

Dip Into the SHARK TANK

Lobc2b-meetupoking for investment capital? Are you thinking about borrowing money to grow your business? Do you have money to invest and are looking for the right opportunity?

The Roots Room at 5203 N Kimball in Chicago is the new venue for the “Business Card to Business Networking Group” meeting the Last Tuesday of Every Month.

This month’s presenter ( June 24th at 6PM) is serial entrepreneur investor Bob Calvin who will provide a glimpse into the “Shark Tank”  providing insights into what investors and money lenders want to know about you and your business venture.

Bob Calvin is an adjunct professor at the University of Chicago’s Booth School of Business teaching a number of courses on entrepreneurship topics. He has been an investor in many successful and unsuccessful business and will share his experiences and advice.

Don’t miss this opportunity to meet a shark without getting wet. RSVP at http://meetup.com/businesscardtobusiness or just stop by.

Grow your business by growing your network. Discuss ideas in an open forum with experienced business people and entrepreneurs. The Roots Room is a local artist development center providing a venue for creative and intellectual expression.  We encourage a minimum $3.00 donation per meeting to help defray expenses related to using the venue.

Networking Tip: Listen and Be a Resource

listen-be-a-resourceTo be effective at networking you must be perceived as  resource. People call me for a number of different reason, some of which are related to my business and some are not. But that’s okay. I want people to contact me and interact with me as often as they want because that means they are thinking about me. When they call me with a need or desire that means I get “first crack” at the opportunity if it is within my skill set. If it is not, I get to recommend someone I know, which means I a “get credit” for the referral and strengthen another part of my network. Either way it is a win-win for me.

Have you ever been asked this question: What is your best skill? I have found that one of my best skills is listening. This does not mean simply being quiet. It means actively trying to understand what the other person is saying and identifying their need. When actively listening to someone in a business environment you want to first see if any of your products or services fit their need. If not you should be prepared to make an accurate and meaningful referral or recommendation.

In order to be effective at this you must understand both the need and potential solution well enough to make a good match. That means you have actively listened to your referral partner and you understand their position in the marketplace. If you give offhanded “lame” referrals you will not be perceived as a resource. On the other hand if you are good at making accurate matches, you become a valuable “go-to” person.

For instance if you network as much as I do you probably know six insurance agents or financial planners. Take the time to understand who is a perfect fit for young families and who might be a better fit for a someone making a retirement plan. Also understand who knows about health care and who specializes in auto insurance. Likely all six cross over in some way but listen to the nuance when they speak. Understand who they are a people so you can make a meaningful referral. It maybe their product offering, but it may also be their personality. People will thank you for years afterwards when you do it well.

It takes time and effort to be good at it, but it begins by actively listening. Alternatively be sure you take the time to let people know what you do best and how they can refer you. For example I produce web video for business. If someone wants to know how they can engage their web visitors more effectively using video I can help. I specialize in book video trailers for authors and video for subject matter experts who have a lot of information they want to share. I do not videotape weddings or other social events.

Get good at presenting yourself and actively listening to others and you will get your share of business in return. Are you listening? Take the time to leave a message here and tell us what you do.

Be Carefull of Titles on Your Business Card

Do you have a title on your business card such as President, Owner, CEO or something else? In many instances titles are important because they indicate to the recipient what authority you have to represent the company. If you are a Sales Representative you probably have less authority than a Sales Manager or the Director of Sales. But that’s okay because it all depends on how complicated an agreement you are entering into. As agreements get larger in scope or outside the general norm of doing business the prospective buyer might want assurances that he or she is dealing with a person who has the authority to speak on behalf of the company.

Here are a few titles from business cards on my desk :

Business Relations Specialist

President

Author, Musician

Director of Recruiting, Training & Development

Entrepreneur

Retail Sales Consultant

Founder

Branch Manager

Installer

Chief Innovative Advocate

Executive Coach

Financial Representative

Partner

Agent

Associate

Certified Personal Trainer

In the case of sole proprietors and new start-up with less than 100 employees the title CEO may seem a bit overstated even pretentious. Perhaps consider President if you are indeed the corporate president. Otherwise consider Owner. If you do not have a board of directors with an number of other “officers”, then the term CEO means little and can look a little “wannabe”. My core business is web video production so even though I am the owner I have opted for Executive Producer because it sound sufficiently “in-charge” and has a nice video “flair”.

In short think about the title you choose for yourself. It should indicate to people you work with that you have authority without sounding too grandiose.

For more information here is an interesting article on the subject.

Business Networking at the Roots Room in Chicago

Highlights of a recent Business Card to Business Networking Event at the Roots Room Artist Development Center in Chicago.  Moderated by Reno Lovison with hosts Stann Champion and Tommy Love who provides a short tutorial on microphone technique for public speakers. Meet our networkers in person by signing up at http://meetup.com/businesscardtobusiness be sure to not the location for the event you plan to attend.

 

Grow Your Business Network

What’s in your wallet?

What is the most valuable thing in your wallet?

Is Chen’s Business Card Going too Far?

Guangbiao Chen is a bona fide  Chinese business tycoon and purported to be one of the wealthiest men in China. In fact he is trying to get investors to help him purchase the New York Times.  Chen has garnered a lot of attention for his unusual business card that proclaims him as “Most Influential Person in China”, “China Moral Leader” and “Most Charismatic Philanthropist of China” to name a few.  As a kind of after thought he mentions the fact that he is CEO of Recyclable Material Salvage & Reclamation Corporation from where he derives his wealth.

His card has been declaimed and derided by many as blustering and obnoxious but I think it begs the question: What does your card say about you?  How do you want to be perceived? Is he too aggressive? Are you aggressive enough?

Chen obviously has a strong self image. Maybe he goes too far. Maybe some of this is lost in translation. But the truth is most of us do not even try. Food for thought.

 

guangbiao chen business card

Referral and Networking App

Our new referral and networking mobile app has been submitted for approval and is  available for download here . Check it out and let us know if you have any ideas or suggestions to make this better or more useful to you. From the provided link you can download the app on to your smartphone or scan the QR code to load it. From here you can check out our videos, read our blog and get up-to-date networking information. Get it now! It’s Free

 

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Networking Book Included DIY Marketing Package

We are happy to announce that our popular business networking book has been included in a new Do-It-Yourself marketing package.

Refer-Alls is a manufacturer and distributor who offer a magnetic product that allows business owners to quickly and easily turn their paper business card into a magnetic business card. You just peel and stick.  This is a perfect option for businesses that need a small quantity of magnetic cards quickly.

We created a special revised edition of “Turn Your Business Card Into Business” to be offered in this unique package.  The book is presented as at DIY marketing guide that will help small business owners, contractors, and local service providers network more effectively, generate more referrals, and remain top of mind with potential customers and clients.

Currently this unique package is being offered exclusively to retailers. For more information contact Refer-Alls, Inc.