Turn Your
Business Card
Into Business

Reno Lovison

148 Pages 8.5 x 5.5 Trade Paperback

This Month’s Business Card to Business Networking Meeting

We have an in person Business Card to Business Networking Meeting in Chicago the last Tuesday of every month.

Check out this link for details or join us right here to see the meeting LIVE from 6PM until 8PM.

Live streaming video by Ustream

If you have trouble with the player here visit our Ustream Channel.

You may see a short Video advertisement from time-to-time but it does not interfere with the content you will see the entire meeting.

Quality Business Cards Express Value

As technology has advanced the variety of business card options at an affordable price has been rapidly expanding. Thirty years ago, four-color printing was reserved only for the largest or most creative companies who were willing to expend a sizable investment to make a colorful first impression. Over the past twenty years we saw that gap narrow considerably as desktop publishing and digital printing  became the industry standard. Now there was no need to set type, create film separations, and multiple printing plates that inflated costs which could only be marginally offset by larger print runs, which is now ancient history. Other popular add-ons in the realm of creative printing expression included full bleeds, embossing, foil stamping, die cuts, special coatings and of course specialty papers or substrates such as plastic or metal. The desire to make a meaningful or creative first impression with a beautifully produced business card has existed as long as the medium itself but was an elusive goal for the majority of businesses whose budget did not permit them to invest possibly thousands of dollars to that end.



Recently I was sent a sample pack of outrageously beautiful cards produced by DGI – Designline Graphics, Inc. For the record I have no affiliation with the company other than their request that I examine and review their work. It is difficult for me to decide where to begin other than to say that from what I can see their four color printing is perfect in terms of registration and basic execution and the variety of additional printing techniques is limited only by the designer’s imagination.

The printer’s basic “silk card” utilizes a special laminated coating that gives it a very smooth or “silky” feel that is water and tear resistant. If this were their only product the company would stand out as unique. The “Silkcards X” is double the thickness and includes a die cut or perforation option that adds a visual and further tactile dimension to your card.  Add foil to make it shine and you will have a card the really stands out from the crowd.

Of course I am not a believer in creativity just for the sake of being creative but I do believe in making a statement that reflects your image, reinforces your message and will help you make a favorable impression. You should begin with that in mind then see which printing processes help you achieve your goals.

design-graphics-cardDGI’s own card skillfully and tastefully incorporates a number of techniques that serves to showcase their skills and abilities including very tight registration; tone-on-tone printing; double thick laminated stock with a multicolor “see through” die cut; edge printing; embossing; and their signature silk finish. It’s a card that makes you want to think about how you can express your own message in a more creative manner.

Another end goal of an effective business card is to create a card that is not only a visual expression of your company but is something that people want to keep. The side effect of a well designed card is that people will “value” a beautiful business card because they appreciate the effort you have expended. If it is really nice they might even be compelled to show it off to others and thus carry your message even further.

As so much of our marketing media today is virtual and ephemeral by design, we might reexamine well produced business cards as a rare commodity designed to be retained and to some degree treasured.  Perhaps it is time to consider that we need to put in more effort. Where as a a typical business card might hover around five to ten cents and basically declares ” I expect that you will discard this sometime soon.” What if you were to spend twenty or thirty cents per card but in return made the statement ” I want to give you something that reflects quality” and says, “I intend for you to keep this.” After all for many virtual companies today this is your front door. This is a statement of who you are and it is a memento of a personal interaction.

Investigate the possibilities at Designline Graphics, Inc.

Celebrity Business Card List

Steve Martin, Comedian Business Card

Here is a link to an interesting list of celebrity business cards. Check it out for some amusement and inspiration.

Natural Networking

The Importance Of Harnessing Connectional Intelligence

“Connectional intelligence is about harnessing the connections you already have, to create meaning,” says Dhawan. “Think emotional intelligence meets connection.”

Here is a link to a really good article about  networking that feels natural and leads to big ideas. See what kind of networker you are and how you can use your strengths to be better at connecting with other people.

A Networker’s Guide to the Holidays

Guest Post by Designline Graphics

The holiday season is upon us! Now is the time for holiday parties, seasonal networking events and catching up with old and new friends. The holidays present many different options for networking, and business cards are always a part of that. In addition to distributing business cards at events, they can also be sent through the mail. Take the time to send clients, staff members and business contacts that are near and dear to your heart a personalized note this holiday and remember to attach a business card to the note.

Personalized greetings are tangible and are a rarity in our current world, much like the business card. They show that you care and put in time and effort instead of sending a general holiday email blast or text message.

When sending a personalized card, there are two options to consider.

1.     A Greeting Card

This is the chance to write a special message to those you care about and drop it in the mail. Send this card to all associates, friends and family as a small hello and warm wish. When sending to your business contacts, make sure to drop a trusty business card in this note to remind them of your services and contact information. This just may be the subtle follow up that was needed to unlock a hidden opportunity.

2.     An Invitation Card

Having a holiday party to thank staff or clients? It’s time to send out an invitation with all of the event details. When sending out invitations make sure to attach a business card as a friendly reminder of your services. This way individuals know whom the invitation is from and are reminded of the value of your business.

When designing both invitations and business cards always keep quality in mind. It is your goal to impress the person on the receiving end, and by sending a valuable piece, you will do just that. With all of the social interaction taking place at this time of the year, make yourself stand out.

 Happy Holidays!


Designline Graphics is the premier resource for high-end business cards, custom silk cards, plastic cards and promotional marketing needs. To learn more visit 4colorprint.com.


The Plastic Business Card … A New Take on a Classic Networking Staple

Everyone knows that business cards are a networking staple that have been used to swap contact information for years. They come in a variety of shapes and sizes and are printed on beautiful paper. One of the business card varieties that is often overlooked is the plastic business card. A plastic card has many advantages in comparison to a regular card and these are just a few:


Plastic cards have more durability than paper cards because of the material used to make them. Business cards are often placed in wallets, pockets and other small holders. Plastic cards do not bend or tear, they stay resilient even in the smallest of spaces.


 When was the last time someone handed you a plastic business card? It probably took you a moment to think about this question, and this is why plastic cards are unique. The exchange of these cards is few and far between so when someone hands you one it stands out from the pack. This is what the exchange of business cards is all about, standing out.

Design Flexibility

Plastic cards have a variety of options for design. One of them is the ability to print on a clear background. This allows for the inclusion of logos, text and colors that are not possible on a regular business card.


 In addition to all of the points mentioned above, plastic business cards offer the ability to track through barcodes as well. This allows for those distributing the plastic card to keep a record of potential customers with information and special offers. Regular business cards often times do not offer this option.

If you haven’t already thought about investing in a set of plastic business cards now is the time. These trusty cards are durable and offer a unique way to engage your customers. Give them both an immediate and lasting impression of your brand and services.


Designline Graphics is the premier resource for high-end business cards, custom silk cards, plastic cards and promotional marketing needs. To learn more visit 4colorprint.com.

Not all business cards are made of paper

Roots Room Holiday Party Compilation

Awesome party at the Roots Room included members of the Business Card to Business Networking Group as well as members of the Authors Showcase Book Club,  and the Poetry and Storytelling groups together with friends of the Roots Room. Thanks to corganizers EdVette Wilson Thomas and Tommy Love; musicians who included our host, guitarist Stann Champion, pianist Steven Solomon, The Machine Tools, John Darnell and Chris Marshall & The Chris Marshall Dancers. Some of the business folks in attendance: Bernie Small, Debra Hope Miller, Gina Morri, Chris West, John & Robert.

December Meeting moved to First Friday 12/5



The December Business Card to Business Networking meeting in Chicago will be moved to the first Friday of the month and be part of a joint holiday event. 12/5   7PM t0 11 PM Please  join us.  BYOB and bring a friend.


Expert Advice Hatching Your Million Dollar Business?

Do you have a new business idea? Are you planning to start a new business?

If so be sure to take a look at this book by Dan Tepke former Associate Dean of the University of Chicago School of Business who walks you through the ins and outs of “Hatching Your Million Dollar Business”.

Don’t be a chicken. Find the courage to hatch your golden egg. Learn what you need to know to attract investors and plan for success.


Video Book Trailer Production by AuthorsBroadCast.com