Turn Your
Business Card
Into Business

Reno Lovison

148 Pages 8.5 x 5.5 Trade Paperback

Chicago Business Card to Business Networking Meetup | October 2014 Meeting |

Take a look at the video highlights of the October Chicago Business Card to Business Meetup. Since it was so close to Halloween we decided it would be fun to share business horror stories. We have all had things happen to us in business that were scary, mortifying or downright horrific. What a great topic. It was a perfect topic for a few good laughs and chance to unload some bad memories. Too bad you missed some of the really good stuff. But be sure to RSVP and join up if you are in Chicago or passing through anytime during the last Tuesday of any month. This it the perfect event for meeting other entrepreneurs, sharing ideas, learning from each other and growing your business.  We meet at the Roots Room just off the corner of Foster and Kimball on the north side of Chicago. Easy access by Brownline elevated, Kimball & Foster Bus and plenty of  free street parking.

The networking group is organized by Reno Lovison. Author of “Turn Your Business Card Into Business” and online web video producer.

Chicago Business Networking Meeting | Business Card to Business | September 2014 | Marketing Tips

At this gathering of the Business Card to Business monthly networking group we shared marketing tips.

Take a look at this short video highlights excerpt to see who you missed, then plan to join us when you are in Chicago on the last Tuesday of every month.

You can join up and RSVP at Business Card to Business Chicago Networking Meetup

Meeting takes place at the Roots Room on Chicago’s north side near Foster & Kimball.

Excerpt from Chicago Networking Meetup

This is a perfect way to meet other entrepreneurs and grow your business.

allBcards’ Complete Guide to Business Cards


book cover

First of all, I would like to thank Reno for giving me this opportunity to share with you my thoughts on business cards. When months ago I decided to write a free eBook to promote my online business card management system, I knew Reno’s book was the model I wanted to follow. I just wanted my eBook to complement his. My intention was to include easy to implement business card tips, while at the same time providing insightful and unique information.

The eBook is divided in five parts: importance of business cards today, content, design, printing, and distribution. Each part contains a number of detailed articles (35 in total) devoted to topics you might need help with: names on business cards, company’s taglines, calls-to-action, social media icons, colors, shapes, alternative materials, paper stock, online printing companies, free business cards, distribution strategies, and many more.

The eBook is free to download for people who sign up to allBcards web services, but readers of Reno’s blog can get it free. You can also read it online.

If you want to manage your business cards online, you might want to try allBcards.com (as I said, sign up is free).

Finally, if you find the guide helpful, I would really appreciate if you share it with your friends and colleagues. If you have any suggestion or feedback, send me an email to oswaldo@allbcards.com. I would love to know what you think about the guide and the website.

—Oswaldo Zapata
Founder of allBcards

August Business Card to Business Networking Meetup in Chicago | Roots Room

Video highlights of August Business Card to Business networking meeting at the Roots Room in Chicago. The topic this month was technology and how we use it in our business and/or personal life.  This video is a ten minute sample showcasing some of the people who attended and participated.  To learn more about the group and join us when you are in Chicago go to http://meetup.com/businesscardtobusiness . 

We meet the last Tuesday of every month. Everyone is given an opportunity to say who they are and share in the discussion. The Roots Room is located near NEIU and Northpark University just off the northeast corner of Foster and Kimball. Reno Lovison is the organizer. Thanks to Stann Champion for providing the space. Food is available from Merla’s Kitchen next door.

July 2014 Meetup at the Roots Room | Discussion Topic “Health & Wellness Related to Business”

At this month’s Business Card to Business Networking Meetup Group we discussed the importance of heath, wellness and well being as it relates to business and entrepreneurs. The topic sparked a lively discussion in which everyone participated. Reno Lovison is the host and group organizer.  Judy Sachs of World Wide Wellness kicked off the discussion and provided coffee and tea.

The group meets from 6PM to 8PM the last Tuesday of every month at the Roots Room, an artist development center near Foster and Kimball on Chicago’s northside. It is conveniently located between North Park College  and North Eastern Illinois University. Public transportation is available by bus on Foster Avenue and Kimball or via the Brown Line Kimball stop. If you are interested to join us please register and RSVP at http://meetup.com/businesscardtobusiness.

We  have open networking at the beginning and end of the meeting before and after the general discussion during which attendees are invited to say who they are, what they do and contribute to the discussion topic. This format insures that every one is heard and members get to know each other better which forges stronger alliances and deeper connections. Here is a 10 minute edited video highlights from this month’s meeting.

Dip Into the SHARK TANK

Lobc2b-meetupoking for investment capital? Are you thinking about borrowing money to grow your business? Do you have money to invest and are looking for the right opportunity?

The Roots Room at 5203 N Kimball in Chicago is the new venue for the “Business Card to Business Networking Group” meeting the Last Tuesday of Every Month.

This month’s presenter ( June 24th at 6PM) is serial entrepreneur investor Bob Calvin who will provide a glimpse into the “Shark Tank”  providing insights into what investors and money lenders want to know about you and your business venture.

Bob Calvin is an adjunct professor at the University of Chicago’s Booth School of Business teaching a number of courses on entrepreneurship topics. He has been an investor in many successful and unsuccessful business and will share his experiences and advice.

Don’t miss this opportunity to meet a shark without getting wet. RSVP at http://meetup.com/businesscardtobusiness or just stop by.

Grow your business by growing your network. Discuss ideas in an open forum with experienced business people and entrepreneurs. The Roots Room is a local artist development center providing a venue for creative and intellectual expression.  We encourage a minimum $3.00 donation per meeting to help defray expenses related to using the venue.

Networking Tip: Listen and Be a Resource

listen-be-a-resourceTo be effective at networking you must be perceived as  resource. People call me for a number of different reason, some of which are related to my business and some are not. But that’s okay. I want people to contact me and interact with me as often as they want because that means they are thinking about me. When they call me with a need or desire that means I get “first crack” at the opportunity if it is within my skill set. If it is not, I get to recommend someone I know, which means I a “get credit” for the referral and strengthen another part of my network. Either way it is a win-win for me.

Have you ever been asked this question: What is your best skill? I have found that one of my best skills is listening. This does not mean simply being quiet. It means actively trying to understand what the other person is saying and identifying their need. When actively listening to someone in a business environment you want to first see if any of your products or services fit their need. If not you should be prepared to make an accurate and meaningful referral or recommendation.

In order to be effective at this you must understand both the need and potential solution well enough to make a good match. That means you have actively listened to your referral partner and you understand their position in the marketplace. If you give offhanded “lame” referrals you will not be perceived as a resource. On the other hand if you are good at making accurate matches, you become a valuable “go-to” person.

For instance if you network as much as I do you probably know six insurance agents or financial planners. Take the time to understand who is a perfect fit for young families and who might be a better fit for a someone making a retirement plan. Also understand who knows about health care and who specializes in auto insurance. Likely all six cross over in some way but listen to the nuance when they speak. Understand who they are a people so you can make a meaningful referral. It maybe their product offering, but it may also be their personality. People will thank you for years afterwards when you do it well.

It takes time and effort to be good at it, but it begins by actively listening. Alternatively be sure you take the time to let people know what you do best and how they can refer you. For example I produce web video for business. If someone wants to know how they can engage their web visitors more effectively using video I can help. I specialize in book video trailers for authors and video for subject matter experts who have a lot of information they want to share. I do not videotape weddings or other social events.

Get good at presenting yourself and actively listening to others and you will get your share of business in return. Are you listening? Take the time to leave a message here and tell us what you do.

Be Carefull of Titles on Your Business Card

Do you have a title on your business card such as President, Owner, CEO or something else? In many instances titles are important because they indicate to the recipient what authority you have to represent the company. If you are a Sales Representative you probably have less authority than a Sales Manager or the Director of Sales. But that’s okay because it all depends on how complicated an agreement you are entering into. As agreements get larger in scope or outside the general norm of doing business the prospective buyer might want assurances that he or she is dealing with a person who has the authority to speak on behalf of the company.

Here are a few titles from business cards on my desk :

Business Relations Specialist


Author, Musician

Director of Recruiting, Training & Development


Retail Sales Consultant


Branch Manager


Chief Innovative Advocate

Executive Coach

Financial Representative




Certified Personal Trainer

In the case of sole proprietors and new start-up with less than 100 employees the title CEO may seem a bit overstated even pretentious. Perhaps consider President if you are indeed the corporate president. Otherwise consider Owner. If you do not have a board of directors with an number of other “officers”, then the term CEO means little and can look a little “wannabe”. My core business is web video production so even though I am the owner I have opted for Executive Producer because it sound sufficiently “in-charge” and has a nice video “flair”.

In short think about the title you choose for yourself. It should indicate to people you work with that you have authority without sounding too grandiose.

For more information here is an interesting article on the subject.

Business Networking at the Roots Room in Chicago

Highlights of a recent Business Card to Business Networking Event at the Roots Room Artist Development Center in Chicago.  Moderated by Reno Lovison with hosts Stann Champion and Tommy Love who provides a short tutorial on microphone technique for public speakers. Meet our networkers in person by signing up at http://meetup.com/businesscardtobusiness be sure to not the location for the event you plan to attend.


Grow Your Business Network