Turn Your
Business Card
Into Business

Reno Lovison

148 Pages 8.5 x 5.5 Trade Paperback

A Networker’s Guide to the Holidays

Guest Post by Designline Graphics

The holiday season is upon us! Now is the time for holiday parties, seasonal networking events and catching up with old and new friends. The holidays present many different options for networking, and business cards are always a part of that. In addition to distributing business cards at events, they can also be sent through the mail. Take the time to send clients, staff members and business contacts that are near and dear to your heart a personalized note this holiday and remember to attach a business card to the note.

Personalized greetings are tangible and are a rarity in our current world, much like the business card. They show that you care and put in time and effort instead of sending a general holiday email blast or text message.

When sending a personalized card, there are two options to consider.

1.     A Greeting Card

This is the chance to write a special message to those you care about and drop it in the mail. Send this card to all associates, friends and family as a small hello and warm wish. When sending to your business contacts, make sure to drop a trusty business card in this note to remind them of your services and contact information. This just may be the subtle follow up that was needed to unlock a hidden opportunity.

2.     An Invitation Card

Having a holiday party to thank staff or clients? It’s time to send out an invitation with all of the event details. When sending out invitations make sure to attach a business card as a friendly reminder of your services. This way individuals know whom the invitation is from and are reminded of the value of your business.

When designing both invitations and business cards always keep quality in mind. It is your goal to impress the person on the receiving end, and by sending a valuable piece, you will do just that. With all of the social interaction taking place at this time of the year, make yourself stand out.

 Happy Holidays!


Designline Graphics is the premier resource for high-end business cards, custom silk cards, plastic cards and promotional marketing needs. To learn more visit 4colorprint.com.


The Plastic Business Card … A New Take on a Classic Networking Staple

Everyone knows that business cards are a networking staple that have been used to swap contact information for years. They come in a variety of shapes and sizes and are printed on beautiful paper. One of the business card varieties that is often overlooked is the plastic business card. A plastic card has many advantages in comparison to a regular card and these are just a few:


Plastic cards have more durability than paper cards because of the material used to make them. Business cards are often placed in wallets, pockets and other small holders. Plastic cards do not bend or tear, they stay resilient even in the smallest of spaces.


 When was the last time someone handed you a plastic business card? It probably took you a moment to think about this question, and this is why plastic cards are unique. The exchange of these cards is few and far between so when someone hands you one it stands out from the pack. This is what the exchange of business cards is all about, standing out.

Design Flexibility

Plastic cards have a variety of options for design. One of them is the ability to print on a clear background. This allows for the inclusion of logos, text and colors that are not possible on a regular business card.


 In addition to all of the points mentioned above, plastic business cards offer the ability to track through barcodes as well. This allows for those distributing the plastic card to keep a record of potential customers with information and special offers. Regular business cards often times do not offer this option.

If you haven’t already thought about investing in a set of plastic business cards now is the time. These trusty cards are durable and offer a unique way to engage your customers. Give them both an immediate and lasting impression of your brand and services.


Designline Graphics is the premier resource for high-end business cards, custom silk cards, plastic cards and promotional marketing needs. To learn more visit 4colorprint.com.

Not all business cards are made of paper

Roots Room Holiday Party Compilation

Awesome party at the Roots Room included members of the Business Card to Business Networking Group as well as members of the Authors Showcase Book Club,  and the Poetry and Storytelling groups together with friends of the Roots Room. Thanks to corganizers EdVette Wilson Thomas and Tommy Love; musicians who included our host, guitarist Stann Champion, pianist Steven Solomon, The Machine Tools, John Darnell and Chris Marshall & The Chris Marshall Dancers. Some of the business folks in attendance: Bernie Small, Debra Hope Miller, Gina Morri, Chris West, John & Robert.

December Meeting moved to First Friday 12/5



The December Business Card to Business Networking meeting in Chicago will be moved to the first Friday of the month and be part of a joint holiday event. 12/5   7PM t0 11 PM Please  join us.  BYOB and bring a friend.


Expert Advice Hatching Your Million Dollar Business?

Do you have a new business idea? Are you planning to start a new business?

If so be sure to take a look at this book by Dan Tepke former Associate Dean of the University of Chicago School of Business who walks you through the ins and outs of “Hatching Your Million Dollar Business”.

Don’t be a chicken. Find the courage to hatch your golden egg. Learn what you need to know to attract investors and plan for success.


Video Book Trailer Production by AuthorsBroadCast.com

3 Ways a Quality Business Card Can Help You Win the First Impression

business card swapFirst impressions mean everything and in our competitive and fast-paced world, we do not often get a second chance to make an impression on a potential business partner or contact. A first meeting typically occurs at industry and networking events, times when it is crucial to have a quality business card on hand. Here are three ways that having a card can help you walk away successfully:

 1. Aesthetic Appeal

When handing out businesses cards, the more attractive and creative designs will most likely get the follow up. Think about it this way, if there is a pile of cards that someone needs to go through, which will they select? It will most likely be the card that stands above the others.

In addition to this, cards that are aesthetically appealing are also more likely to serve as conversation starters. This is a great way to strike up a discussion with your new acquaintance about a certain aspect of business.

2. Respect

If a company invests in quality business cards, they are also investing in their employees and resources. This has an extremely positive first impression on peers and potential partners. They know that if they are going to do business with you, it will be worth the investment.

3. Knowledge

A quality business card should have all of your contact information and important company contact material including website and social media links. This allows contacts to visit these destinations and see your expertise and background. Being knowledgeable leads to a positive first impression because people are more likely to trust your feedback since they know it is coming from a reputable source.

Business cards are the one aspect of your marketing material that should not be taken lightly. In order to win a positive first impression and be successful at networking events, quality counts, and that is the bottom line.


Designline Graphics is the premier resource for high end business cards, custom silk cards, plastic cards and promotional marketing needs.  To learn more visit 4colorprint.com.


A Marketing Must: How to Build Your Professional Brand with Business Cards

Building a brand is everything, in today’s business environment and this effort requires time and consistency in order to achieve the best results. One of the best ways to build a brand is with business cards.

Business cards are a creative way to share contact information and to showcase who you are and why your services are unique in comparison to your competitors. Almost all professionals have a handy pack of business cards present when building their brand at industry events, but how do you make cards that stand out against the others? When it comes to business cards there is no ‘one size fits all’ approach. For example, graphic designers have a far different brand to build than accountants or real estate agents. Therefore, the business cards of graphic designers should be far different from those of accountants or agents.

So Where Do We Begin?




Creative Services

The design and communications industry is known for having some of the most innovative business professionals around to spawn the next big idea. This particular industry is focused on connection, creativity and products that are aesthetically appealing. Crafting a business card that matches this theme is crucial. When pondering what to feature on one of these business cards, it is essential to consider font, color and spacing.

Professional Services

In comparison to the design and communications industry, the professional services industry with individuals such as accountants or lawyers often times requires a more subtle business card to get the job done. For this industry, individuals often stick with dark colors such as grey or black against a neutral background. However, there are instances where color and design play a role with these cards as pictured below.




Service Sector

For those who work in the service industry, it is recommended that elements such as the shape of the card should be considered when crafting the perfect design. If you are a stylist, use scissors or a hairdryer as the shape for your card. If you are a clown include pictures of balloons and use bright colors, and if you are a party planner make your cards in the shape of invitations.


Bottom Line

Think of business cards like a cover letter. This is your window to show personality and create a lasting impression on the contact that matters most. The more business cards you hand out, the more potential clients, partners and industry contacts will be aware of your services and, more importantly, your brand.



Designline Graphics is the premier resource for high-end business cards, custom Silkcards, plastic cards and promotional marketing needs. To learn more visit 4colorprint.com.

Retail Marketing – Service vs Commodity Selling – Podcast



Resist commodity selling.  Embrace service as a differentiating marketing strategy.

To listen to PODCAST click the PLAY BUTTON below.

Chicago Business Card to Business Networking Meetup | October 2014 Meeting |

Take a look at the video highlights of the October Chicago Business Card to Business Meetup. Since it was so close to Halloween we decided it would be fun to share business horror stories. We have all had things happen to us in business that were scary, mortifying or downright horrific. What a great topic. It was a perfect topic for a few good laughs and chance to unload some bad memories. Too bad you missed some of the really good stuff. But be sure to RSVP and join up if you are in Chicago or passing through anytime during the last Tuesday of any month. This it the perfect event for meeting other entrepreneurs, sharing ideas, learning from each other and growing your business.  We meet at the Roots Room just off the corner of Foster and Kimball on the north side of Chicago. Easy access by Brownline elevated, Kimball & Foster Bus and plenty of  free street parking.

The networking group is organized by Reno Lovison. Author of “Turn Your Business Card Into Business” and online web video producer.