Business Card to Business Blog

“If you had $1,000.00 to promote your health and beauty spa business, how would you spend it? This answer will be of particular interest to those in the health and beauty industry but is applicable to any local service providers looking to expand their business. The Internet is an important part of the marketing mix but when promoting a local business such as a spa I prefer to see efforts that include face-to-face marketing and building word of mouth. These efforts have the most direct and immediate impact.

Whether you’re an entrepreneur, work for a health club or are a freelance health and fitness trainer you have a responsibility to grow your clientele. Building word-of-mouth referrals is the least expensive and most effective particularly when growing a local service business.