Perception is reality, What’s your image?
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Perception is reality, What’s your image? Getting the attention of the press is one thing but are you Leveraging Your Media Coverage in a way that helps grow your business. Another blog post predicts the demise of printed business cards in eager anticipation of the virtual business card. NOT! Will the virtual card kill the printed business card? What do you think? Meet more people, then refine your outreach and improve your relationships to maximize your return on time invested. Look at our schedule of weekly Guest Bloggers beginning Friday, June 4th. See how I met four interesting new people online via Linkedin and meetup and learn to expand your own sphere of influence. Meeting of the Local First Chicago organization. Introducing six more people I have met. Learn about these three small business experts I met via LinkedIn and conversed with via Skype as part of my quest to meet 100 New People in 50 Days through better networking. “If you had $1,000.00 to promote your health and beauty spa business, how would you spend it? This answer will be of particular interest to those in the health and beauty industry but is applicable to any local service providers looking to expand their business. The Internet is an important part of the marketing mix but when promoting a local business such as a spa I prefer to see efforts that include face-to-face marketing and building word of mouth. These efforts have the most direct and immediate impact. Entrepreneur Magazine asked me to comment on how much information a business person should share about a new venture. |
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