Business Card to Business Blog

GUest blogger Kevin Daum, author of ROAR says the way to be heard in the sales jungle is to make the story about them not about you.

The last in a three part series on networking and relationship marketing by guest blogger D’vorah Lansky. Thanks for making us a stop on your blog tour.

My convoluted path to meeting product innovator and mass marketing expert Chuck Rizzo.

Look at our schedule of weekly Guest Bloggers beginning Friday, June 4th.

Okay I admit I do not use the CTA as much as I should. Here is my experience as an infrequent public transit user on my way downtown to a networking meeting of the American Marketing Association including the people I met when I got there.

TV interview about the relevance of business cards as a marketing device.

“If you had $1,000.00 to promote your health and beauty spa business, how would you spend it? This answer will be of particular interest to those in the health and beauty industry but is applicable to any local service providers looking to expand their business. The Internet is an important part of the marketing mix but when promoting a local business such as a spa I prefer to see efforts that include face-to-face marketing and building word of mouth. These efforts have the most direct and immediate impact.

Minimize mistakes and make the most of your networking. You can generate more quality leads in less time with networking than with any other marketing effort – if you do it right.

Whether you’re an entrepreneur, work for a health club or are a freelance health and fitness trainer you have a responsibility to grow your clientele. Building word-of-mouth referrals is the least expensive and most effective particularly when growing a local service business.

Resist commodity selling. Embrace service as a differentiating marketing strategy.