I recently found a nice article at OPENforum written by Erica Swallow ( Twitter @ericaswallow ) pertaining to the inclusion of social media links on your business card. This is a comprehensive article with a number of really good examples, so after you read my summary go ahead and check out the whole thing for yourself at http://bit.ly/aGRACQ .
Erica notes that more and more people are including social media links such as Twitter, Facebook, LinkedIn, Yotube and others on their business cards. After all in web 3 point oh we want to meet people where they are not force them to meet us at the place of our choosing. In other words simply directing people to your website might not be enough. Ask them to meet you where they like to hang out.
As I have said time and again your business card is simply a convenient way to communicate your contact information so include as many points of contacts as it makes sense to do. Do you have images to share? Maybe it makes sense to direct folks to your Flickr account. Showing videos? Maybe your YouTube channel is the place you want them to go.
Curious whether your business cards are driving traffic to your website? I have heard of some people using bit.ly tiny.url or unique domain names that identify the link as coming only from their business card – – interesting approach.
So don’t be anti-social invite your face-to-face contacts to meet you on the web wherever they are most comfortable. After all it is called “social networking”.