Resist commodity selling. Embrace service as a differentiating marketing strategy.
Examples of the work of artist Nancie King Mertz on her business card.
“If you had $1,000.00 to promote your health and beauty spa business, how would you spend it? This answer will be of particular interest to those in the health and beauty industry but is applicable to any local service providers looking to expand their business. The Internet is an important part of the marketing mix but when promoting a local business such as a spa I prefer to see efforts that include face-to-face marketing and building word of mouth. These efforts have the most direct and immediate impact.
In my book “Turn Your Business Card Into Business” I write about various business card distribution methods including posting on cars, so of course I was intrigued.
Whether you’re an entrepreneur, work for a health club or are a freelance health and fitness trainer you have a responsibility to grow your clientele. Building word-of-mouth referrals is the least expensive and most effective particularly when growing a local service business.
If you are a hairstylist, massage therapist, nail technician, cosmetologist or other personal care or beauty industry professional you need to cultivate a local clientele to build a successful practice.
Selling real estate is all about emotions. You are talking to people about the largest single purchase they have ever made and are ever likely to make. In addition what they are buying is usually their very home, their place
There is probably no industry more associated with sales than the auto industry. As such building relationships is a key to success. Many inexperienced sales people want to build rapport with everyone who walks through the showroom door, but the true winners donâ€™t care about walk-ins because they are anticipating their own customers.
Some ways to use your business card in your antique shop business.