In this easy to read guide, Reno Lovison not only reminds us of some of the marketing ideas we’ve forgotten, he adds so many more that I will keep it handy as a quick reference on my desk at all times. But my favorite section . . . was the section he calls “Communications Strategy” where he gently guides you through exercises for defining your business and your market. Then he helps you understand design concepts and color considerations that many card designers don’t bother explaining to us. This little book delivers above and beyond the call to increase our business. Thank you Reno!