Many of you have maybe seen the piano staircase video. If not here it is.  Thanks to YouTube.

 

The notable thing from a marketing and particularly a video marketing standpoint is how VolksWagen engineered this interesting story to promote their message of  “the fun theory” which ultimately suggests that VolksWagens are fun without actually ever showing a car.

Through this campaign they have created a viral video that promotes their message without being obvious.  Just some food for thought for those of you thinking how you can reach out to your target market.

Viral Video Staircase

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