I posed a question on LinkedIn asking “How do you deal with the fact that negative marketing sells?” I got a number of thoughtful replies which you can read here.

My question was based on the fact that this guy in a rather arrogant manner suggests that every card on the planet is “CRAP” except his $4 each, foil stamped, die cut, pop-up heavy stock “business card”.  Now giving the devil his due, it is a nice card but in my judgment it really borders on being a flyer or brochure rather than a business card.

I do not see the point in debasing others in order to elevate yourself and this is where I take umbrage with this presentation.  Also I am trying to help people improve their marketing message by encouraging business owners to analyze their business card in order to gain insight into their over all communications strategy. In this case I am concerned that the widespread distribution of the message conveyed in this video will give some people the idea that their cards need to be die cut, foil stamped etc etc to be effective. When in fact each business owner must discover and decided for himself how to he wants to be represented. For a bold and forceful individual such as this fellow perhaps only a card that is in direct proportion to his ego is adequate.

Admittedly I am irked that it seems those who deliver their ideas in a negative and crass manner are apt to get more attention. In this example getting the attention of Time Magazine online.

At first I thought I would ignore this video. But then I decided to take a kind of martial arts approach and bring that negative energy toward me and  repurpose it into something positive. Check it out and judge for yourself. It is at the very least good for a chuckle.