This is another example of a business card used to promote a product.

In this case the product is the Classical & Romantic Composers Card Game. The game is manufactured and distributed by U.S. Games and sold through many retailers both brick-and-mortar and online. In this case we sell the game online at www.renoweb.net through our Music Shoppe that features a number of products for musicians and music teachers.

I created this product business card to take with me to two trade shows this past spring with the objective to pass out 1,000 cards at each show. This turned out to be a great approach because nobody (maybe one person) refused the offer of the business card and many were intrigued enough to want to know more. This resulted in selling out our on-hand quantities at both events and numerous subsequent orders online. There are also nearly 2000 individuals who have been introduced to this product with information necessary to purchase later or refer to others.

It is difficult to get people’s attention at a trade show and this little device did quite well to break the ice and allow me to present the features of the item. By showing the full color reproduction on the front of the card I was able to point out that there was a picture of one composer for each card value (Bach is on all the Aces); the music notation of the theme of the featured piece (denoted by the star) is at the top of the card and if a player collects all the suits of one card value she can read a short biography that is written across all four cards. The back of the card features a description of the game in black & white.

Those of you who work trade shows and fairs know that once you get the attention of a prospect you can then introduce them to other products as well. Concentrating on one item of more-or-less universal appeal can get the conversation going and allow you to present additional items. I also include this in the package when I fulfill other Music Shoppe orders. Why not create a product card for your hottest seller or newest product.