I posed a question on LinkedIn asking “How do you deal with the fact that negative marketing sells?” I got a number of thoughtful replies which you can read here.

My question was based on the fact that this guy in a rather arrogant manner suggests that every card on the planet is “CRAP” except his $4 each, foil stamped, die cut, pop-up heavy stock “business card”.  Now giving the devil his due, it is a nice card but in my judgment it really borders on being a flyer or brochure rather than a business card.

I do not see the point in debasing others in order to elevate yourself and this is where I take umbrage with this presentation.  Also I am trying to help people improve their marketing message by encouraging business owners to analyze their business card in order to gain insight into their over all communications strategy. In this case I am concerned that the widespread distribution of the message conveyed in this video will give some people the idea that their cards need to be die cut, foil stamped etc etc to be effective. When in fact each business owner must discover and decided for himself how to he wants to be represented. For a bold and forceful individual such as this fellow perhaps only a card that is in direct proportion to his ego is adequate.

Admittedly I am irked that it seems those who deliver their ideas in a negative and crass manner are apt to get more attention. In this example getting the attention of Time Magazine online.

At first I thought I would ignore this video. But then I decided to take a kind of martial arts approach and bring that negative energy toward me and  repurpose it into something positive. Check it out and judge for yourself. It is at the very least good for a chuckle.

Here is a video from YouTube of a young entrepreneur fairly excited abut getting his new business cards. Learn how you can get excited about your business card.

Are you afraid to offer your business card because you fear rejection? How bad do you imagine that can be? It is rare but occasionally someone may decline the offer of your business card. Don’t worry about them.

Learn how to handle business card rejection by reading “Turn Your Business Card Into Business“.

Don’t be shy, no matter the circumstances, if someone asks what you do give them your business card. It isn’t always easy to guess by looking at someone whether or not they might be a potential client. Remember to build rapport and that a sense of humor helps.

The important part of this clip is from 4:35 to 6:35. Move to that section or enjoy the whole episode.

Learn how to present your business card by reading “Turn Your Business Card Into Business“.