Virtual Networking Gains Popularity

In the midst of a pandemic, face-to-face networking has been curtailed however many businesspeople are finding ways to move their desire to make personal connections into the cloud with virtual networking events via Zoom or other platforms.

Cassie Amundson of Inside Publications recently interviewed some Chicago based virtual networkers for an article that appeared in the July 29 – August 4, 2020 issue of Inside-Booster and their other sister neighborhood newspapers available locally and online.

You can listen to a monthly podcast summary of Chicago neighborhood news derived from Inside Publications produced by ChicagoBroadcastingNetwork.com.

Business Day at Local Library

The public library in Madison, Ohio is hosting a Business Day on March 11, 2020,  inviting local businesses to set up a table and talk with potential clients and customers.

Participating businesses can put up posters and pass out business cards and brochures as well as have discussions with library patrons.

This is a clever idea that can be recreated in virtually every community. Maybe you can organize this yourself.

For more information about the event check out this article in the News-Herald.

 

 

Making Small Talk Ask Questions

According to Harvard Researchers, “people who ask more questions are better liked by their conversation partners.” However, you need to improve your questioning skills.

Questions like “How are you?” are fairly meaningless because it is too vague and open-ended.

If you know the person ask specific questions that show you remember something about them. For instance, “How does your daughter like her new school, is she settling in okay?” This question shows you remember the person has a daughter, that she is starting at a new school and that you have some concern for her comfort and progress. This should get the conversation going easily. Offer new information and follow up with another question to keep the exchange going.

When you do not know the person or do not have previous experience with them you might offer something about yourself such as, “I saw an interesting play last week at the Wit.” “Are you a theater or movie fan, have you seen anything worth checking out?” If they say no you can always follow up by asking about what they like to do outside of work.

If this all sounds too personal for your comfort level and it is a business environment ask, “So what have you been working on lately? Have you had any interesting clients or assignments?” I use this in networking situations rather than, “What do you do?” Because it elicits a more interesting answer other than their stock elevator pitch and gives me deeper insight into the person’s business or service.

I regularly attend a number of networking events so I might ask, “Have you attended this event before?” If yes I follow up with, “Is there anyone here you think I should meet or who might be interesting to know? Could you introduce me?” If they do not know anyone I will be sure to introduce them to someone that I know.

Avoid beginning conversations with traffic, sports, weather, or politics these are generally time wasters. In a business environment do your best to launch the conversation with something that is germane to your mutual interest and advances your knowledge of the subject or provides new information to the other person.

A good question might include breaking news about your mutual subject area, like, “What did you think about the report that …?” If they are not aware you can fill them in. If they have an opinion your conversation is off and running.

According to an article by CNBC online, it is suggested to use the accronym A.C.T. as a reminder when making small talk. Be Authentic, make a Connection and give a Taste of who you are.

Authenticity means keeping it real. Don’t just look for something to fill time. Show a genuine interest in the other person.

To make a connection your topic should be mutually interesting.

Giving a taste of who you are, requires that you be willing to reveal something about yourself.

As you perfect your questioning skills avoid coming across as an interviewer or worse yet and interrogator. Be sure you react to the other person’s answer by offering some further insight of your own before firing off another question. They want to learn about you too. Hopefully, they will ask a question of you and keep the exchange moving.

Like anything it takes practice. The take away here is basically to be sure you include questioning in your small talk arsenal of networking skills.

 

 

 

Northside Networking Group Chicago

Always good to be back in people meeting mode. Thanks to Northside Networking Group, moderated by C.J. Jelinek, for another stellar speed networking event hosted by a number of area chambers of commerce including West Ridge, Uptown, Edgewater, Andersonville, and Rogers Park.

This business get-together took place at Mysore Restaurant on Devon Street featuring vegetarian cuisine from India. The savory pancake was very good as was the lentil dish and curry with rice.

I kicked off the event with a nice chat with Robert Taylor from Republic Bank.

This was a great opportunity to meet a number of new people as well as say hello to a few “old” friends, Bernie Small, Joe “the Plumber,” Tom Stuenkel, John Golden, Kate Alpert, Mike Shapiro, Mark Hernandez, and Marty Becklenberg to name a few.

New contacts included insurance professionals Mary Jane Alagheband, Benjamin Neikrug, and Jennifer Winterburn; Regina Rodriguez-Martin the “Content Conductor,” Dick Freund of Chemcraft Industries providing cleaning supplies; Nancye Rivera bookkeeping services, Diane Mardavich massage therapy, Angie Bender interior designer, therapist Joslyn Jelinek, and Joseph Szuba providing cost reduction services to help businesses save money on infrastructure costs.

Paloma Vargas from Fizz Word of Mouth Marketing stood out with her pitch for Burrow, the luxury couch for real life. Paloma mentioned that Burrow will bring a couch to a local event for the purpose of promoting word of mouth promotion. Very innovative and grassroots. I love it!

Nice to see that Chicago Children’s Choir is doing community outreach. I am acquainted with this organization through my wife Julie, who is the director of The Lake Shore Music Studio providing piano lessons for all ages. Many of her young music students, over the years, have been involved in the CCC as well.

Very happy to meet fellow audiovisual creative Michael Rataj of Bulb Brain Creative. I am always looking for ways to collaborate.

Finally thanks to David Levine from  Illinois Nut & Candy for supplying each of us with a delicious chocolate business card. This idea is just in time for the holiday season look for more information at http://raisingthecandybar.com .

This will not be my last networking event of the year but still a good time for my blog readers to consider your plans for expanding your network in 2019.

I am hoping to work with Scott Winterroth at CreativeYearEver.com to create some kind of business expansion workshop in January or February. In the meantime, you can get a jumpstart by downloading his workbook or signing up for his kickoff event.

Midwest Writers Association is planning to have me give a “How to Use Video” workshop probably at the Skokie Library in February.

As always consider reading my book or signing up for one of my online courses.

Look for my theater reviews at ChicagoTheaterandArts.com and be sure to visit ChicagoBroadcastingNetwork.com to see interesting activities and people in Chicago.

My video production portfolio is at RenoWeb.net .

 

 

 

 

Organize Your Business Cards with OneNote

Well shortly after the beginning of the New Year I looked around at the mass of business cards I accumulated in 2017.

One of the reasons my collection was unusually large was due to the 100 Day Challenge earlier in the year. As a result of that effort, I met 100 new people in 100 days then went on to meet many more through my regular networking efforts.

For a few years now, I have not had an adequate way to manage the business cards I collect. This is due largely to the fact that I used CardMunch which was purchased by LinkedIn and which they promptly killed shortly thereafter for some mysterious reason, offering no alternative.

My typical routine of late has been to follow up via LinkedIn then throw the business cards in a box or stack them up if I plan to follow-up further in the immediate future.  Not a really good system.

Also, I have not been fully satisfied with any of the apps available because they are either too costly and are often more robust then I need.

I just want to be to find someone who I might have met in the course of networking if I find later that I may require their service or want to refer them to someone.

Often I do not remember their name but I may remember something about what they do and since I am a visual person being able to look at their business card helps me to recall the encounter we had.

Then I encountered OneNote. This is a program that is included as part of Windows 10. If you are a Mac user you can consider EverNote as an option. The first time I encountered these programs I did not really get it. Then I came to realize that using OneNote is not too much different from my box and stack method only a bit more organized.

OneNote is not a database. Think of it as a scrapbook or bulletin board where you can pin or post any kind of media. It can be a picture, a PDF file, a Word file, a video or an MP3 file. You can see them all at a glance and click on any of them to interact more fully. Kind of like a visual interactive directory.

You can open a OneNote workbook and give it a name. Then add pages giving each page a subcategory name. So in the case of my Business Card project, I call my workbook “Business Cards.” In this example, every individual business card becomes a page in the workbook. At first, the page may include nothing more than a picture of the card, but this is where it gets interesting.

Using an app on my smartphone called Office Lens (downloaded for free) I take a picture of the business card. I then easily save the image in my OneNote app whereupon OneNote automatically does a pretty good job of reading the data (using OCR) then automatically creates a page including the original image with the printed data as text above it.

This page becomes the beginning of a dossier on that contact. Meaning that I can add additional notes or related documents, images and files as my relationship with this individual or business continue to grow.

The fact that OneNote OCR’d the card makes the text that was on the card image searchable. So if I only remember that the person I am looking for is named John, I can search OneNote for “John” and OneNote will show me all the pages in the workbook that includes the word JOHN.

Screenshots from OneNote App

I love this system because it is flexible and amorphous. Unlike a database, I do not have to consider in advance what kinds of data I may want to collect. I can make any kind of note and include any supporting material that makes sense for that entity.

This suits me because it is not super organized but just organized enough to help me find what I need and know where it can be found.

If you are using Windows 10 on a desktop, laptop or tablet the data will be automatically synced between your smartphone and your other devices.

In my case, I use a desktop computer and an iPhone. I take my pictures with the iPhone using the Office Lens App. Save the image to OneNote. After a minute or two, it is automatically synced with my desktop version of OneNote. This means I have access to the information on my desk and on the go.

Conversely, I find it is easier to make additional notes and correction using the desktop version which is then synchronized with the information my phone.

The best way to understand this is to play with it a bit. If you have Windows 10 you already have the program. Download and activate the OfficeLens app and the OneNote app (both free). Get a few business cards and give it a try.

I consider this solution ideal for dealing with contacts of whom I am uncertain about our future relationship.  I have taken the time to meet them and do not want to squander that investment of time. I want to be able to find them if I need to but I do not want to necessarily include them in my day-to-day contact list. If our relationship blooms, I will move the information over to my regular contact list.

Let me know what you think and what improvements you may have.

 

Equity Crowdfunding

In an effort to mix things up a bit I suggested that our business networking group join in this month with a meeting being promoted at 32 Squared shared office complex in Bridgeport on Chicago’s near south side.

The topic of the meeting was Equity Crowdfunding which is an investment and funding alternative that offers small investors an opportunity to make minimal investments in new or growing companies.

This funding option likewise provides new business ventures access to investment capital while in the nascent stage of their enterprise.

Unlike traditional crowdfunding platforms like Kickstarter or GoFundMe which solicit donations, sometimes in exchange for gifts or access to advance purchase of products or services; Equity Crowdfunding actually offers investors an equity position in the company in exchange for their money.

So Equity Crowdfunding is an investment venture that includes all of the risks associated with investing as well as the potential promise of returning a monetary return over time.

The program was presented by Florence Hardy of truCrowd which provides an online platform as well as the necessary brokering expertise to facilitate the sale and purchase of these investments.

The meeting was hosted by Andrew Fogaty the Director of the facility who provided a tour as well as a light lunch of Little Ceasar’s Pizza partly provided by UPS who shares space in the building.

To learn more about Equity Crowdfunding, shared office opportunities or our monthly networking meeting click on the appropriate links above.

Succeess in business requires continual education and the expansion of your sphere of influence through networking.

PR Pros Meet Blogger / Influencers

Vanessa Abron put on another very informative program, this time exploring the interaction between PR Agencies and bloggers /influencers. 

The program featured a number of industry professional who represented either Public Relations firms or were themselves bloggers or influencers.

In segments described by Abron as “fireside chats” sets of two (one PR and one blogger) examined their point-of-view on topics related to how agencies and influencers work together to promote brands who are looking for new communications channels that can reach specific target markets.

Guest Speakers Included:

  • Andrea Metcalf (Blogger – AndreaMetcalf.com)
  • Daisy Garcia (Public Relations Pro – Flowers Communications)
  • Evan Marshall (Blogger/Social Media Strategist – HighFashionLiving.com/Burrell)
  • Morgan Shelton (Public Relations Pro – Edelman)
  • Natalie Craig (Blogger – NatalieInTheCity.com)
Moderator:

  • Vanessa Abron (Public Relations Pro – Agency Abron)

PR pros are of course looking for influencers, typically bloggers or social media “celebrities” who have a trusted following. The purpose is to get the influencer to mention or otherwise promote a related brand. The placement can be paid, in exchange for product, or it can be just because the influencer wants to talk about the product because it is of interest to her or her audience.

Even though there may be some kind of compensation it is important that the placement be authentic.

It was noted that most of the time agencies are looking for big numbers in order to really push their brand but occasionally they will entertain the use of a micro-influencer if that person has a very specific niche.

There may be little or no monetary remuneration for micro-influencers. However a micro-influencer may get “value” if the brand shares the post with their own followers or fans. This can introduce the influencer to perhaps millions of new people who might in turn follow them thus helping them build their sphere of influence. In industry parlance – – increase their UMV or  unique monthly visitors.

Vanessa always does a top notch job on her events. This one was held at “We Work” on Illinois and Clark Streets. She offered pulled pork sliders, salad and some very yummy mini-cupcakes. There was wine and the venue provided their signature beer on tap.

We Work has a number of locations around Chicago. Avery Redlitz gave me and my buddy Tommy Love a thorough tour of the facility.  They provide a number of affordable and flexible workspace solutions including solo offices, two person offices, multi-person shared offices as well as several conference rooms and flexible drop-in work spaces for the occasional users or those on-the-go.

Of course we also had a chance to do some networking and swap a few business cards before and after the event. I was happy to meet a few new people and get reaquainted with a few people I had met previously.

Be sure to find events that will improve your business knowledge and expand your own sphere of influence. Whether you are a blogger or not you do wield some degree of influence within your network. Consider how you can leverage that influence to your own advantage or to the advantage of your clients or customers for the benefit of all of the players.

Talk about those things that truly interest you and that will benefit your readers, that’s what is meant by being authentic.

Learn more about Vanessa Abron Agency and her PR on  Shoestring Budget. See more pictures at #bloggersmeetprpros.

 

Networking with Bernie Day 83

This week has begun with seventy degree weather and by “Networking with Bernie” at the Logan Square Library. Realtor Bernie Small has been hosting this group for about six year. Today’s presenter was language instructor Tony Marsh who demonstrated his method of helping people quickly become conversational in virtually any language.

John Jones, CPA who with Bernie and I are participating in a 100 day challenge to make 100 new business contacts reported that though it is day 83 he has made the goal of 100. Congratulations to John.  I am at 91 toward the achievement of my goal with 17 days left. Bernie announced that he felt the challenge has contributed significantly to what appears to multiple offers on  a condo he has for sale, as well as the identification and acquisition of an important investor for one of his other real estate projects.  So the journey continues.

New business contacts today include the following.

David Henly of Proctor Digital. Small business SEO and digital visibility specialist.

Perry Corneh of Promptly Properties can help you use real estate to build wealth.

Financial advisor and planner, Nick Smith of PHP Agency.

Michael and Jenn Querubin of Inbound Artistry. A social media marketing agency.

Some friends and previous business acquaintances also in attendance included.

Avi Menachem,  Zero-Carbon Travel  providing low cost travel with a carbon offset.

Harriet Luden, Donna’s Garden Flower Shop on Peterson Ave near Central.

Tony Paolella providing sales leads for B2B development.

Joe the Plumber and skin care specialist Andrea Nierhof.

What are you doing to expand your sphere of influence?  Business networking is a great way to meet more people, stay in contact with those you have met and in so doing stay top of mind while building stronger and more meaningful relationships as you get to know each individual better.  Break out of your comfort zone and join us the last Tuesday of every month at our Business Card to Business Networking Group.

International Women’s Day

My celebration of  International Women’s Day began by wearing my favorite red shirt in solidarity with my wife Julie Lovison who has been the owner of a woman owned business for over 25 years. She is the Director of The Lake Shore Music Studio providing piano lessons for all ages in Chicago’s Gold Coast neighborhood.  The celebration continued by attending the Chicago Gay & Gay Friendly Business Referral Network’s “Business Lunch & Learn” coordinated by my friend Cindy Weigel co-owner of Roxy Insurance. Cindy was unfortunately “under the weather” (get well soon) so the meeting was capably hosted by  Shae Lewis co-founder of Mission 2 Organize.

We were asked to say something in support of International Women’s Day. Since this is a Gay & Gay Friendly Group Meetup I must give the quote of the day to one fellow (sorry did not get his name) who said, “I love women – – I just do not LOVE women.”

My wife was surprised when I told her that as part of my comment I proclaimed her to be my “Entrepreneurial Hero.” The reason for this is because she has accomplished what nearly every entrepreneur hopes to do. She has created a successful business that has allows her to make a living doing something she loves to do. Not only that, she has built a lasting relationship with her clients that keeps them as repeat customers, and she is able to fill the majority of her new business requirements through referrals. She has a clear message with a clear value proposition. She does one thing and she does it well. Brava!

The speaker for the lunch an learn was Sue Reddel – Media & Marketing Consulting who shared ideas and tips related to social media marketing. Jim Spangler had his card drawn at the previous meeting which allowed him the opportunity to provide a five minute “shameless self-promotion” of his enterprise which is as an Independent Consultant for Arbonne. Jim did a great job providing an overview of the company and their features as a “green” manufacturer providing safe environmentally friendly personal care products. I also learned in my conversation with Jim that he is an actor who will be appearing soon in the musical “Gypsy.”

My other significant new contact of the day was with Kirsten Ramos, President of Elevate Performance Solutions, Inc. who provides personal communication coaching for leaders looking to be more effective and others who just have issues when it comes to presenting themselves to a group or even in one-on-one situations. Kirsten presented herself very professionally and thematically attired in a bright red sweater. I look forward to learning more about her services.

 

I was happy to see my friend Mark Hurwich who coaches individuals who have become “stuck” and feel as though they are not enjoying the success they should be having, or are just feeling powerless and having trouble getting past a difficult place in their life.  Mark can help you “Reconnect to Your Core Intention” to get unstuck. He has an seminar that you can learn more about at Concentrated Coaching.

Also in attendance was funeral officiant Margurite O’Connor and my buddy, realtor Bernie Small. I thought I would use this opportunity to revive a video clip I took of them a few years ago. Bernie is participating in my challenge to meet 100 new people in 100 days. This meeting is day 48 of the challenge and I’m at about 59 people so still a bit ahead of the average.