Here is an interesting twist on the photo business I picked up at a Chicago area chamber of commerce meeting last night. Ronald Reichlin provides family protection in the form of insurance. To illustrate the importance of family Ron used a retro picture of himself and his grandparents. The little boy in front is Ronald. I think this is a great idea because he is sharing something personal about himself that makes the recipient feel more connected and it is a great conversation starter that has the potential to reinforce the idea of family protection. Bravo to Ron and to his son who designed the card. This business card design is a multigenerational family effort.