Tag Archives: cards

A Networker’s Guide to the Holidays

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Guest Post by Designline Graphics

The holiday season is upon us! Now is the time for holiday parties, seasonal networking events and catching up with old and new friends. The holidays present many different options for networking, and business cards are always a part of that. In addition to distributing business cards at events, they can also be sent through the mail. Take the time to send clients, staff members and business contacts that are near and dear to your heart a personalized note this holiday and remember to attach a business card to the note.

Personalized greetings are tangible and are a rarity in our current world, much like the business card. They show that you care and put in time and effort instead of sending a general holiday email blast or text message.

When sending a personalized card, there are two options to consider.

1.     A Greeting Card

This is the chance to write a special message to those you care about and drop it in the mail. Send this card to all associates, friends and family as a small hello and warm wish. When sending to your business contacts, make sure to drop a trusty business card in this note to remind them of your services and contact information. This just may be the subtle follow up that was needed to unlock a hidden opportunity.

2.     An Invitation Card

Having a holiday party to thank staff or clients? It’s time to send out an invitation with all of the event details. When sending out invitations make sure to attach a business card as a friendly reminder of your services. This way individuals know whom the invitation is from and are reminded of the value of your business.

When designing both invitations and business cards always keep quality in mind. It is your goal to impress the person on the receiving end, and by sending a valuable piece, you will do just that. With all of the social interaction taking place at this time of the year, make yourself stand out.

 Happy Holidays!

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Designline Graphics is the premier resource for high-end business cards, custom silk cards, plastic cards and promotional marketing needs. To learn more visit 4colorprint.com.

 

Business Cards are Dead

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I just visited a blog that was touting the virtues of virtual business cards and predicting the ultimate demise of the printed business card. This is an old story and I have not seen it happen yet. Virtual cards are a great idea and I look forward to them being a mainstream solution, but I continue to caution that new technology does not neccessarily have to replace old technology. Virtual and printed cards can co-exist.

Business Cards are Dead

Business Cards are Dead

One complaint I have heard refers to those who have stacks of cards or hundreds of cards in a box collected over a period of months or years. HELLO!! There is no need to keep someone’s card forever. The primary purpose of a business card is simply to transfer contact information that may be pertinent now or in the short term. If you look at a card and don’t remember the person – – where you met – – or sadly what product or service he or she offers – – throw it out. It has outlived it’s usefulness.

If you are a giver of a card. Consider that this is an opportunity to be sure that the recipient has your important contact information and that he or she might be reminded of you or your service over a period of a few days or maybe a few months if they keep your card. If you are a recipient of a card, this is a handy device to help you keep and refer to contact information from someone you have met. Keep it as long as there is a chance that you might want to contact that person sometime. As long as it has value as a potential resource for you.

Just as unused business cards sit on your desk so will unused virtual cards sit in your PDA, phone or computer. Don’t shoot the messenger. It’s not the business card virtual or physical that is at fault, it is likely the lack of a clear message or the very real reality that you have no need for that particular product or service.

Business cards are a courtesy. Offer them graciously and accept them graciously. There are no strings attached. There is no obligation inferred in the presentation nor any commitment in their acceptance. However if you do decide you want to contact someone they’re darn handy to have.

Card Cues Business Card Holders

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Card Cues

This is one of the cleverest business card ideas I have seen in a long time. On page thirty of “Turn Your Business Card Into Business” I suggest the importance of posting your business card on community bulletin boards. Card Cues takes this idea one step further and provides a convenient and attractive way to display your cards. In addition it can be used on counter tops by utilizing the pop-out easel back. Go to www.cardcues.com to learn more about how you can get more business cards into the hands of your potential clients.