My friend Bob sells an entertainment video DVD for cats called VIDEO CATNIP. With every DVD purchased he includes a business card that the buyer can give to a friend saying “My Cat Loves Watching the DVD Video Catnip and I know yours will too!”  This is a great way to stimulate a referral because it gives your referral partner an easy way to pass on your information. The card includes the product  price, URL and a toll free ordering number. Think about how you might use a business card to encourage your happy customers or clients to pass the word about your product or service. Remember business cards are cheap so it does not matter how many are discarded, what matters are the few that actually get passed a long.