Among my numerous professional and avocation activities is writing theater reviews for ChicagoTheaterandArts.com which I then repurpose as content for my podcast at ChicagoBroadcastingNetwork.com. 

It is general practice that the producers of the various theatrical productions provide publicity photographs that can be used by the reviewers. This week my downloadable package of photos for Orson Welles’ Dracula by Glass Apple Theatre in Chicago included a digital business card from the company’s artistic director. In the many years that I have been doing this I do not remember anyone taking this simple action.

Including a digital copy of your business card along with other digital assets is a perfect way to share your contact information in a form that fits the medium. In this case the image of the business card easily displayed in my download directory and provided me an opportunity to save the contact information conveniently alongside related information in the project’s digital file.

Many people feel that business cards are passé but I contend that they are relevant and in fact continue to be reimagined in many ways.  The value of the traditional business card format is the fact that you can convey your contact information utilizing your logo, type style, colors and additional message in away that expresses your unique brand.

So before you zip that file why not include an image of your business card to add a personal touch to your digital package.

**Note: I have obscured the email address and phone number for privacy.