Artistic Photo Business Card

Maude business card
I have been amazed over the years to find that a seemingly small percentage of visual artists include a photo of their work on their business cards. Just as a photo of a person might jog our memory when we see the person’s face, so too can a sample of an artist’s work. Artists tend to have an identifiable style that is as unique as a person’s face and seeing a sample of their work will most certainly remind you who that artist is and remind you of the encounter you might have had with him or her perhaps at a gallery or art show.  

I recently met artist/photographer Maude Metcalf at a networking event where her photos were on display. First of all I was impressed with Maude’s stunning close-up flower photography. The result of her technique is sensual, abstract and simply beautiful. Secondly I was impressed that Maude had the good sense to include a sample photo on her business card. For those of us who have seen Maude’s work in person it is a reminder of whose card we have in our possession; and for those who have not had the pleasure of seeing her full sized work, I believe the sample is thought provoking and intriguing.Her business card is simple glossy white stock which is a good choice for showcasing her photo. The photo she chose has an otherworldly quality that makes you want to know more about this artist and her work. Maude’s website is FlorAllTime.com which is presented on her card as Floralltime.com. With my eyesight being what it is it took me a while to figure out that this URL has a double LL. I recommend to Maude in her next reprint to consider making the type on the URL larger or emphasizing the letters as I have done above so that the company name and web address is easier to read. I like that she included a tagline Lasting memories for any occasion as it helps readers to understand a little bit about what she provides. Though I think with a little work she can come up with a better tagline that captures the unique quality of her work. Overall this is a simple effective business card that is moving in the right direction.
 

Check out more of Maude’s work at www.floralltime.com .

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Colorful Clown Cards

 

These colorful business card examples belong to two of my favorite people BOB-O The Clown and his hilarious partner in laughter LOVEE. Strictly speaking, these are not business cards they are in fact retirement cards. These two “clowns” are actually doing their best not to work and having a lot of fun doing it. They are two of the busiest and most active non-workers I have ever known. Non-working is their specialty since they’re always clowning around and that’s no joke.

People often ask me if they should include a photo of themselves on their business card. I sometimes reply “It depends how you look.” But more importantly it depends if it enhances your message. One thing we can learn from BOB-O and LOVEE is to show people what you do. I am amazed at how few actors or models have a business card with a picture. It seems obvious in this case but no matter what kind of service you provide why not consider a picture of you in action? 

Both of these cards start with a strong graphic element utilizing professionally produced photographs that reinforce their mirthful messages. BOB-O’s circus red background adds appropriate gaiety as does LOVEE’s purple poke-a-dot background. More than anything, who wouldn’t enjoy having one of these cards handed to them? Can you say as much about your business card? You don’t have to be a BOZO or even a BOB-O to have fun. Everyone has seen the standard business appropriate business card maybe it’s time to try a new approach that will make people remember who you are; consider that you might be fun to do business with; and be happy to receive your information. Why not think about interjecting a little fun into your business card?

BOB-O and LOVEE are octogenarians (no this does not mean they only have 8 genes) who graduated clown college last year. Maybe they’re slow learners. They are available to clown around at senior centers, parties and special events. They work by referral only so if you are humorously interested in having them not work for you, contact me and I’ll have their people get in touch with your people.

BOB-O and LOVEE suggest that you DO NOT slip on a banana peel but do slide over and get my book “Turn Your Business Card Into Business.”  

 

 

 

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