Many of you have maybe seen the piano staircase video. If not here it is.  Thanks to YouTube.

The notable thing from a marketing and particularly a video marketing standpoint is how VolksWagen engineered this interesting story to promote their message of  “the fun theory” which ultimately suggests that VolksWagens are fun without actually ever showing a car.

Through this campaign they have created a viral video that promotes their message without being obvious.  Just some food for thought for those of you thinking how you can reach out to your target market.